SAVE & SHARE

While working at Harland Clarke I worked on two client sites for Walmart. However, when Harland Clarke migrated the Walmart Stationery site to an Oracle ATG platform, I inherited the project two months before launch. When I took over the project we quickly realized that there were some critical UX issues that had not been addressed.

Save & Share during stationery customization was one of the most important and largest of the oversights, as it was a key feature that drove conversion on the previous platform. Of the users who utilized Save & Share, those users were 30% more likely to complete the purchase funnel. The new platform presented an opportunity to add additional functionality, and also to position the feature to increase user engagement.